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Say No to Fast Fashion!
In today’s world of style-at-a-click and ever-changing trends, fashion has become fast—too fast. Clothes are made cheap, worn briefly, and discarded even quicker. But this convenience comes at a high cost: environmental destruction, worker exploitation, and a cultural disconnect. It’s time we ask ourselves—what are we really wearing?
Fast fashion may look affordable and trendy, but underneath the surface lies a damaging reality:
- Water waste: One cotton shirt can take over 2,700 liters of water to produce.
- Pollution: Cheap dyes and synthetic fabrics pollute rivers and soil.
- Exploitation: Garment workers often toil for unfair wages under poor conditions.
- Mountains of waste: Clothes thrown away end up choking landfills and oceans.
What we wear matters. Not just to our skin, but to the planet and to the people who make our clothes. The need of the hour is to go back to our roots. We need to turn to fabrics that tell stories, carry heritage, and respect the Earth. The answer lies in handloom and Khadi—India’s pride, and the antidote to mindless consumerism.
Khadi is not just a fabric—it’s a movement. Spun by hand, and woven by heart, it represents self-reliance, simplicity, and strength. Similarly, handloom fabrics are crafted with love and patience, showcasing regional weaves, natural dyes, and time-honored techniques.
Choosing handloom and Khadi means:
- Supporting rural artisans and sustaining their livelihoods.
- Wearing breathable, skin-friendly, eco-conscious fabrics.
- Honoring Indian heritage, from Chanderi to Jamdani, from Bengal cotton to Andhra ikat.
- Making fashion slow, personal, and purposeful.
These are clothes with character, carrying warmth and wisdom in every thread.
The Garuda Marketplace is proud to revive and celebrate India’s textile legacy. Our handloom and Khadi collection is a tribute to slow fashion—with no chemicals, no synthetics, and no compromise on beauty.
Each garment and fabric on our platform is ethically sourced from rural weavers and women-led clusters, crafted using traditional looms and natural dyes, and designed for comfort, sustainability, and elegance.
Let’s make Swadeshi a fashion statement!
Fashion doesn’t have to cost the earth. In fact, it can save it—when we slow down, look inward, and choose clothes that matter. Handloom and Khadi are not just fabrics of the past—they are fabrics for the future.
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