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Consumer Behaviour and Marketing communications
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Product Description
Consumer behavior and marketing communications are two critical components of any successful marketing strategy. Understanding consumer behavior is crucial for marketers as it helps them identify and satisfy the needs and wants of their target market. On the other hand, effective marketing communications can create awareness, influence consumer behavior, and drive sales. This book on Consumer Behavior and Marketing Communications aims to provide a comprehensive and practical overview of these two critical areas of marketing. It covers topics such as consumer behavior theories, market segmentation, targeting and positioning, branding, and the role of emotions in consumer decision-making. Additionally, the book also delves into various aspects of marketing communications, including advertising, public relations, sales promotions, and digital marketing. It provides an indepth understanding of consumer behavior and marketing communications,backed by real-life case studies and examples.The book’s objective is toequip readers with the necessary knowledge and skills to develop effective marketing strategies that can drive sales and create a lasting impact on their target market.
Product Details
| ISBN 13 | 9788119079346 |
| Book Language | English |
| Binding | Paperback |
| Total Pages | 220 |
| Edition | 2023 |
| Author | Dr. Swati Tripathi Dr. Manu Priya Gaur, Dr. Radhika Malhotra, Dr. Sangha Mitra Das Dr. Ankit Garg) |
| GAIN | CGROM8Y0DUJ |
| Product Dimensions | 13.75 x 1.75 x 21.5 cm |
| Category | Books Education, Science & Technology Commerce |
| Weight | 210.00 g |
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Product Description
Consumer behavior and marketing communications are two critical components of any successful marketing strategy. Understanding consumer behavior is crucial for marketers as it helps them identify and satisfy the needs and wants of their target market. On the other hand, effective marketing communications can create awareness, influence consumer behavior, and drive sales. This book on Consumer Behavior and Marketing Communications aims to provide a comprehensive and practical overview of these two critical areas of marketing. It covers topics such as consumer behavior theories, market segmentation, targeting and positioning, branding, and the role of emotions in consumer decision-making. Additionally, the book also delves into various aspects of marketing communications, including advertising, public relations, sales promotions, and digital marketing. It provides an indepth understanding of consumer behavior and marketing communications,backed by real-life case studies and examples.The book’s objective is toequip readers with the necessary knowledge and skills to develop effective marketing strategies that can drive sales and create a lasting impact on their target market.
Product Details
| ISBN 13 | 9788119079346 |
| Book Language | English |
| Binding | Paperback |
| Total Pages | 220 |
| Edition | 2023 |
| Author | Dr. Swati Tripathi Dr. Manu Priya Gaur, Dr. Radhika Malhotra, Dr. Sangha Mitra Das Dr. Ankit Garg) |
| GAIN | CGROM8Y0DUJ |
| Product Dimensions | 13.75 x 1.75 x 21.5 cm |
| Category | Books Education, Science & Technology Commerce |
| Weight | 210.00 g |
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