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A Framework for Marketing Management (Fourth Edition)
by   Kevin Lane Keller (Author),   Philip Kotler (Author)  
by   Kevin Lane Keller (Author),   Philip Kotler (Author)   (show less)
A Framework for Marketing Management (Fourth Edition)
Product Description

-:ABOUT THE BOOK:-

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but want the flexibility to add outside cases, simulations or projects.

Product Details
ISBN 13 9789332518179
Book Language English
Binding Paperback
Publishing Year 2013
Total Pages 520
GAIN V8T1U6HWMC3
Publishers Pearson Education  
Category Business Studies   Business & Economics  
Weight 420.00 g
Dimension 20.30 x 25.40 x 4.70

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Product Description

-:ABOUT THE BOOK:-

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but want the flexibility to add outside cases, simulations or projects.

Product Details
ISBN 13 9789332518179
Book Language English
Binding Paperback
Publishing Year 2013
Total Pages 520
GAIN V8T1U6HWMC3
Publishers Pearson Education  
Category Business Studies   Business & Economics  
Weight 420.00 g
Dimension 20.30 x 25.40 x 4.70

Add a Review

0.0
0 Reviews
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A Framework for Marketing Management (Fourth Edition)
by   Kevin Lane Keller (Author),   Philip Kotler (Author)  
by   Kevin Lane Keller (Author),   Philip Kotler (Author)   (show less)
₹699.00₹545.00
Usually Dispatched within 3-4 Business Days
₹699.00₹545.00
Usually Dispatched within 3-4 Business Days
Frequently Bought Together

Rolling Pumpkin

This Item: A Framework for Marketing Management (Fourth Editi...

₹545.00

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