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A Framework for Marketing Management (Fourth Edition)

by Kevin Lane Keller (Author), Philip Kotler (Author)

by Kevin Lane Keller (Author), Philip Kotler (Author) (show less)

A Framework for Marketing Management (Fourth Edition)

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Product Description

-:ABOUT THE BOOK:-

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but want the flexibility to add outside cases, simulations or projects.

Product Details

ISBN 13	9789332518179
Book Language	English
Binding	Paperback
Publishing Year	2013
Total Pages	520
GAIN	V8T1U6HWMC3
Publishers	Pearson Education
Category	Business Studies Business & Economics
Weight	420.00 g
Dimension	20.30 x 25.40 x 4.70

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Product Description

-:ABOUT THE BOOK:-

Product Details

ISBN 13	9789332518179
Book Language	English
Binding	Paperback
Publishing Year	2013
Total Pages	520
GAIN	V8T1U6HWMC3
Publishers	Pearson Education
Category	Business Studies Business & Economics
Weight	420.00 g
Dimension	20.30 x 25.40 x 4.70