Prof. Sinha is serving the School of Management Sciences, Varanasi in the capacity of Professor. He has sixteen years of academic and research experience and a couple of years of industry experience. He is a Commerce Postgraduate and cleared the UGC-NET examination subsequently. He completed his Ph.D. from Indira Gandhi National Tribal University (A Central University), Amarkantak in the area of Consumer online buying decisions. He has over a dozen publications in reputed journals, including Scopus-indexed and UGC CARE Journals. He has also organized several International Conferences & Seminars. His main interest area of research is self-management.