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INDIAN CASES IN B2B MARKETING
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Product Description
Following this approach, this book has been written to introduce the basic concepts of B2B marketing, explain the features of the case method and present cases from industry that illustrate key topics such as marketing planning and strategy formulation, benchmarking, positioning strategy, and individual versus organizational priorities in the larger context of Organizational Behaviour."
Product Details
| ISBN 13 | 9788192713274 |
| Book Language | English |
| Binding | Paperback |
| Author | Dilip Sarwate |
| Editor | 2016 |
| GAIN | EKZBAO4QDC6 |
| Category | Entertainment & Sports Kalpana |
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Product Description
Following this approach, this book has been written to introduce the basic concepts of B2B marketing, explain the features of the case method and present cases from industry that illustrate key topics such as marketing planning and strategy formulation, benchmarking, positioning strategy, and individual versus organizational priorities in the larger context of Organizational Behaviour."
Product Details
| ISBN 13 | 9788192713274 |
| Book Language | English |
| Binding | Paperback |
| Author | Dilip Sarwate |
| Editor | 2016 |
| GAIN | EKZBAO4QDC6 |
| Category | Entertainment & Sports Kalpana |
Add a Review
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